Target is going gender neutral.
Last week, Target announced that they will do away with “boy” and “girl” sections in specific children’s and home departments.
“We know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary,” they wrote on their blog. “Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.”
Instead of praising Target for this innovative move, a lot of critics were furious, explaining that this will only make shopping more difficult for customers. Some have even vowed to never shop at a Target ever again.
However, some have rightfully commended the retailer. “Target is a trendsetter,” explained Rachel Simmons, the co-founder of the anti-bullying group Girls Leadership. “Retailers have an incredible opportunity here. They’re opening up a whole world of possibility for these kids.”
Toy makers and manufacturers have already started the move towards empowering females and creating toys that are marketed for both boys and girls. It only makes sense that retailers continue this trend. While consumer buying habits may take awhile to adjust to this change, we are all ready for this change.