Would you want to eat a meal in a cramped and dirty public bathroom? I’m sure babies wouldn’t either.
University of North Texas students, Johnathan Wenske and Kris Haro created a class project, “When Nurture Calls” that shows nursing mothers being forced to breastfeed in public bathroom stalls. The campaign series was created to drive support for a Texas bill that would protect breastfeeding mothers from harassment.
The ad reads:
Would you eat here? By law, breastfeeding mothers are not protected from harassment and refusal of service in public, often forcing them to feed in secluded spaces such as public bathrooms. To help take a stand, visit whennurturecalls.com, because a baby should never be nurtured where nature calls.
Since being released, the ad has quickly gone viral.
“It means we did our jobs right as art directors in creating a campaign that is getting real responses,” Wenske explained to The Huffington Post. “And as students, it’s been a wonderful feeling.”