It’s Superbowl Sunday. You’re hanging out with friends and family over a nice spread of food and drinks. During one of the scheduled breaks, the Nationwide ad starts, and despite its promising start, you unknowingly become a viewer of an ad about childhood deaths and accidents.
“We’re Nationwide Insurance! EVERYONE DIES. Enjoy the game! Nationwide,” one person tweets. “No one in the Nationwide advertising meeting put up their hand and went, “Let’s sleep on this?” added Dan Graziano from ESPN.
With the sudden onslaught of negative comments, Nationwide issued a statement on its website:
Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance.
We want to build awareness of an issue that is near and dear to all of us — the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.
What do you think of the ad below?