Best Friends Animal Society, an organization for homeless animals started a campaign called “Prevent more. Fix at Month Four” to educate owners on pet birth control: spaying and neutering.
What better way to do this than a clever juxtaposition with the teen safe sex talk.
“We felt it was important to present the messaging in an attention getting way that didn’t make people feel guilty or sad,” explained Amber Ayers, senior marketing manager for the organization. “When we looked at the research, most people planned on spaying or neutering their pets, but there was just a lot of confusion about when to do so and this leads to the ‘oops’ litter. ”
“We are hoping to maintain long-term traction by shifting the mindset of our country,” she also added. “It will become commonplace to fix your pet at four months, reducing the number of pets that enter, and ultimately never leave our shelters. ”
Check out some of their ads below.