P&G’s Secret Deodorant has partnered with the Cincinnati Children’s Hospital in the “Mean Stinks” anti-bullying initiative.
As part of the initiative, an anti-bullying program, “Girls Guide to End Bullying” has been developed to show students, teachers, and parents how to combat and overcome different bullying experiences. The curriculum has been proven to decrease the experience of being bullied by 5% and even up to 11% for students who have been experiencing high levels of bullying.
“From my knowledge of the research on bullying, no other previous program targeting individual use has been able to show as significant of an impact in educating and preventing instances of bullying as the preliminary results indicate from our findings,” explained Ryan Adams, assistant professor of pediatrics for the Children’s Hospital. “Through the committed support of P&G and the Secret Mean Stinks program, we’ve been able to develop a curriculum that I’m confident will change the face of anti-bullying education and ultimately make a significant difference in the lives of the young girls who utilize it.”
“Secret Mean Stinks, through a P&G grant, is honored to support Cincinnati Children’s in developing this curriculum with proven effectiveness to decrease bullying,” added Laura Brinker, a PR specialist from P&G Personal Care. “The newly developed curriculum is a critical development in anti-bullying prevention that will make a difference in the lives of girls across the country. We’re looking forward to supporting it through our continued mission of helping to end girl-to-girl bullying.”
And for those who are unaware of P&G’s Secret, check it out below!