Following the lead of DC Kids who featured the first swimsuit model with Down Syndrome, clothing brand Marks and Spencer featured 4-year-old Seb White in their latest Christmas ad. The boy who suffers from Down syndrome is the first model with the condition to grace a British television commercial.
After noticing the lack of models with disabilities, Seb’s mom Caroline reached out to agencies and companies to feature her son in their advertisements. Receiving nothing but rejections, the mom decided to post her son’s photo on Marks and Spencer’s Facebook page.
“Almost instantly there were comments from complete strangers saying they thought using Seb as a model was a brilliant idea,” White recalled.
With the overwhelming response, Seb was contacted for a Marks and Spencer print ad, and luckily, it didn’t end there.
“Our initial involvement with Seb was due to the overwhelming response to Caroline’s post on our Facebook page,” explained Steve Sharp, M&S executive director of marketing. “However, he won his place in our TV ad thanks to the natural charm and magical personality he showed on set at our magazine shoot.”
Hopefully Seb’s modeling stint breaks barriers for people with disabilities. “If Seb appearing in a TV campaign raises awareness of Down’s, challenges stereotypes and helps other parents feel better about having a child with it, I will be very happy,” the proud mom added.